Plastic Surgeons want to be on the first page of Google Search Results; however, that takes strategy. One often overlooked strategy is link-building.
Link-building is the simple process of getting others to link to your Website. But not just anybody. Google looks much more kindly to incoming links that are pertinent to you and what you have to offer. That means you want to get incoming links from comparable businesses such as high-end salons, cosmetic dentists, any authority websites or portals cosmetic patients frequent, etc.
How do you get that incoming link? You Ask. Send an email with a subject line that says, 'Can I share some of my website visitors with you'?
Now in the body of the email, explain exactly what you want and why it behooves them to agree to your idea. For example, 'Hi, so-and-so, can I send some of my web traffic to you? I took a look at your site this week and I really liked it (mention a couple of things you liked about their site).?
'In fact, my assistant and I liked your site so much that I went ahead and added your Website to my resources directory on my own Website. Check your listing out here (and link to your resources directory page). I tell you that I'd love to trade links with you. Would you consider adding a link to my Website on your Website? My Website contains tons of great information your clients want to know about aesthetic enhancement so this would be a big benefit to your visitors.?
'You'll find an easy-to-use linking code on our site on this page'Then you give them a page that has the linking code. On that page, you just want to explain how you want them to link back to you. This is actually pretty important because it deals with some search engine stuff and you want to be sure they link to you correctly.?
For example, if their link says 'Plastic Surgery San Francisco' you get the keywords of 'Plastic surgery' and the keywords of 'San Francisco'If you had 'Cosmetic and Plastic Surgery in San Francisco and San Bruno,' then you get all of those keywords working for you. You want to have a description for them to use to link back to you, something that makes sense. Get as many keywords as you can into that actual link.
Continuing on with the e-mail, 'Once you put a link to us, just email me and I'll move your site to the top of its category'This is really important. You want to give them an incentive to put a link back to you. You said that you'll put them at the top of the category or you could have a featured section that only goes for special people that link back. 'Let me know what you decide and thanks for your consideration, sincerely Dr. So and So.
Get as many of those incoming links as you can from reputable alliances and watch how much your traffic and search engine results increase.
