How Many Inbound Links Do You Need?

So how do you decide how many inbound links you need for your web page?

There are a number of different ways you can do this, all of them centering around the idea that if you optimize your web page and your linking structure in such a way that it is better than the other web sites that are competing for a ranking for your given keyword, then it follows that your web site should develop a higher ranking than the other web sites.

So the bottom line is that you want to optimize your web site better than everyone else on the results page for your keyword.

There are a number of different factors that the search engines take into account when decided how to rank you for a specific keyword.

Some of the things they take into account are how well your web site is on-page optimized, how long your web site has been around, how many inbound links you have, the text on the anchors to your inbound links, and the quality of the inbound links that you have coming into your web site.

You cannot control how long your web site has been around in relation to others competing for the top ten results, so you simply have to do everything else a tad better than the other web sites do it, to compensate for not being online for as long.

In the area of on-page optimization, you should do the basics and do them well. You may find that some of the web sites with whom you are competing are doing things on their web pages that are unscrupulous. The key here is that when they get caught, they will be banned and will fall out of the top ten results. So if any of that is occurring, just be patient on that count, and you will be rewarded.

So now we have the number of inbound links, the text on the anchors to the inbound links, and the quality of the inbound links coming into your web site.

Those are three things we can control, and they are also things we can study about our competitors’ web sites.

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